Privacy Policy — How 44bb Safeguards Your Data

1 Who We Are

This Privacy Policy is published by 44bb ("44bb", "we", "us", "our"), the operator of the online betting and casino platform accessible at https://44bb.ws. 44bb is an English-language platform built specifically for the Bangladesh market, offering cricket betting, live casino, slots, crash games, and fishing games to eligible adult players aged 21 and above.

For the purposes of this Privacy Policy, 44bb acts as the data controller in respect of the personal information it collects from players and visitors to the platform. This means that 44bb determines the purposes and means of processing your personal data, and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.

2 Data We Collect

44bb collects personal data across several categories, each serving a specific and defined operational purpose. The following table summarises the categories of data we collect and the context in which they arise:

44bb does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic or biometric data, or health data, except where age-related health conditions are voluntarily disclosed in the context of a responsible gaming self-exclusion request.

3 How We Collect Data

44bb collects personal data through the following channels and mechanisms:

• Direct submission: Data you provide when completing the account registration form, submitting KYC documentation, initiating a deposit or withdrawal, or contacting our support team via live chat, email, or WhatsApp.
• Automated technical collection: Data collected automatically when you visit or interact with the 44bb platform, including IP addresses, device identifiers, browser fingerprints, session timestamps, and navigation paths. This data is collected via server logs and first-party analytics tools.
• Payment provider data: When you make a deposit or request a withdrawal via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, the relevant payment provider shares transaction confirmation data with 44bb to allow us to credit or debit your account balance accurately.
• Game provider data: Our game content providers — including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi — share gameplay session data with 44bb for the purposes of account management, dispute resolution, and responsible gaming monitoring.
• Cookies and similar technologies: 44bb uses first-party cookies and similar tracking technologies to maintain your login session, remember your preferences, and monitor platform performance. See Section 6 for full details.
• Fraud prevention services: 44bb uses third-party fraud detection tools that may collect and analyse technical data (such as IP address and device fingerprint) to identify suspicious activity, multi-accounting, and prohibited automated software usage.

4 Purpose & Legal Basis for Processing

44bb processes your personal data only where there is a lawful basis for doing so. The following table maps each processing purpose to its corresponding legal basis:

5 Sharing Your Data

44bb does not sell, rent, or trade your personal data. We share your information only with the following categories of third parties, and only to the extent strictly necessary for the stated purpose:

• Payment processors: bKash, Nagad, Rocket, Upay, Visa, and Mastercard receive transaction data necessary to execute your deposit and withdrawal requests. Each payment provider operates under its own privacy policy and applicable financial data protection obligations.
• Game content providers: Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi receive your account identifier and gameplay session data to enable game delivery, calculate outcomes, and maintain game logs for auditing and dispute resolution.
• Fraud and identity verification services: Third-party fraud prevention and KYC verification providers receive identity documents and technical data to perform age verification, identity matching, and detection of prohibited activities such as multi-accounting and automated software usage.
• IT and infrastructure providers: Cloud hosting and content delivery providers receive access to platform data as part of their role in operating and maintaining the technical infrastructure of the 44bb platform. These providers are bound by data processing agreements that restrict their use of your data.
• Legal and regulatory authorities: 44bb may disclose your personal data to law enforcement agencies, courts, or regulatory bodies where required to do so by applicable law, court order, or where disclosure is necessary to protect the rights, property, or safety of 44bb, its players, or third parties.

6 Cookies & Tracking Technologies

44bb uses cookies and similar tracking technologies to ensure the proper functioning of the platform, maintain your session after 44bb Login, and gather anonymised performance data that helps us improve the player experience. The following categories of cookies are in use:

• Strictly necessary cookies: These cookies are essential for the platform to function. They maintain your logged-in session, store your currency preference (BDT / ৳), remember your responsible gaming limit settings, and prevent cross-site request forgery. These cookies cannot be disabled without breaking core platform functionality.
• Performance and analytics cookies: These cookies collect anonymised information about how players navigate the platform — which pages are visited most frequently, how long sessions last, and where errors occur. This data is used solely to improve platform performance and does not identify you personally.
• Functional cookies: These cookies remember your optional preferences such as game lobby view settings, language preferences, and notification choices, so that your experience is consistent across sessions.
• Fraud detection cookies: These cookies are placed by our fraud prevention service providers and collect device fingerprint data to identify unusual or suspicious access patterns, including the use of multiple accounts from the same device.

44bb does not use third-party advertising cookies or cross-site tracking cookies for the purpose of delivering targeted advertising on external platforms. You may manage cookie preferences through your browser settings; however, disabling strictly necessary cookies will affect your ability to use the platform.

7 Data Security

44bb implements a layered approach to data security, combining technical controls, procedural safeguards, and staff access management to protect your personal information against unauthorised access, accidental loss, alteration, or disclosure.

• Encryption in transit: All data transmitted between your device and the 44bb platform is encrypted using TLS 1.2 or higher, ensuring that your login credentials, payment information, and gameplay data cannot be intercepted in transit.
• Encryption at rest: Sensitive data stored on 44bb servers — including KYC documents and financial transaction records — is encrypted at rest using industry-standard encryption algorithms.
• Access controls: Access to personal data within 44bb's internal systems is restricted on a strict need-to-know basis. Staff members who do not require access to specific categories of player data in the performance of their role are not granted access to those data sets.
• Password security: Player account passwords are stored as salted cryptographic hashes. 44bb staff cannot view your password in plain text. This is why 44bb will never ask you to provide your password via live chat, email, or any other channel.
• Security monitoring: 44bb's infrastructure is subject to continuous monitoring for unusual access patterns, unauthorised login attempts, and other indicators of compromise. Suspected security incidents are investigated and escalated in accordance with our incident response procedure.

8 Data Retention

44bb retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:

• Account and identity data: Retained for the duration of your active account plus a minimum of 5 years following permanent account closure, in accordance with anti-money laundering record-keeping obligations.
• Financial transaction data: Retained for a minimum of 5 years from the date of each transaction, as required for financial compliance and audit purposes.
• KYC documentation: Retained for a minimum of 5 years following the completion of the verification process or account closure, whichever is later.
• Gameplay records: Retained for a minimum of 3 years following each session, for the purposes of dispute resolution, responsible gaming monitoring, and fraud investigation.
• Customer support communications: Retained for a minimum of 2 years following the closure of each support interaction, for quality assurance and dispute resolution purposes.
• Technical and session data (logs): Retained for up to 12 months from the date of each session, for security monitoring and fraud detection purposes.
• Marketing consent records: Retained for the duration of the consent plus 3 years, to demonstrate that communications were sent with valid consent.

Upon expiry of the applicable retention period, personal data is either securely deleted from all live and backup systems or anonymised such that it can no longer be associated with an identifiable individual. Anonymised data may be retained indefinitely for aggregate statistical and platform improvement purposes.

9 Your Rights

As a player on the 44bb platform, you hold the following rights in respect of your personal data. These rights apply from the moment you register an account and continue after account closure (subject to applicable retention periods):

• Right of access: You may request a copy of the personal data that 44bb holds about you at any time. We will provide this within a reasonable timeframe, typically within 30 days of a verified request.
• Right to rectification: If any personal data held by 44bb is inaccurate or incomplete, you have the right to request that it be corrected. You may update basic account information (such as contact email) directly within your account settings; for other corrections, contact support.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, where you have withdrawn consent (and no other legal basis applies), or where you object to processing and there are no overriding legitimate grounds. Note that 44bb may be required to retain certain data for legal compliance purposes even after an erasure request.
• Right to restriction: You may request that 44bb restricts the processing of your personal data in certain circumstances — for example, while a rectification request is being investigated.
• Right to data portability: Where processing is based on your consent or a contract, you may request that 44bb provides your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
• Right to object: You have the right to object to processing of your personal data where the legal basis is legitimate interests, including profiling for responsible gaming purposes. 44bb will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent (such as marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the 44bb data team by emailing [email protected] (as plain text, not a clickable link) with the subject line "Data Rights Request" and a description of your request. You may also raise a request directly via 24/7 live chat. We may ask you to verify your identity before processing your request.

10 Children & Minors

The 44bb platform is strictly prohibited for use by any individual under the age of 21. 44bb does not knowingly collect, store, or process personal data relating to children or minors. The minimum age requirement of 21 years is enforced at the point of account registration and may be further validated through KYC age verification checks.

If 44bb becomes aware that personal data has been collected from an individual who was under the age of 21 at the time of registration, the following actions will be taken immediately:

• The account will be suspended and permanently closed.
• All personal data associated with the account will be deleted, except where retention is required by applicable law.
• Any balance remaining in the account will be handled in accordance with applicable legal requirements regarding funds associated with ineligible accounts.
• The incident will be logged and reviewed as part of 44bb's ongoing age verification improvement programme.

If you believe that a minor may have registered or used the 44bb platform, please contact our support team immediately via 24/7 live chat so that the matter can be investigated and addressed without delay.

11 International Data Transfers

44bb's primary player base is in Bangladesh, and we endeavour to process and store player data within secure, controlled environments. However, certain third-party service providers used by 44bb — including game content providers such as Evolution Gaming, Pragmatic Play, and Ezugi, as well as fraud prevention and cloud infrastructure providers — may operate servers located outside Bangladesh.

Where personal data is transferred to a third party operating in another jurisdiction, 44bb takes reasonable steps to ensure that appropriate safeguards are in place to protect your information, including:

• Entering into data processing agreements with all third-party service providers that impose data protection obligations equivalent to those applicable under this Privacy Policy.
• Requiring third-party providers to implement appropriate technical and organisational security measures commensurate with the sensitivity of the data being transferred.
• Limiting the scope of data shared with third parties to the minimum necessary for the specific purpose of the transfer.

By using the 44bb platform and creating an account, you acknowledge that your personal data may be transferred to and processed by service providers located in jurisdictions outside Bangladesh, subject to the safeguards described above.

12 Changes to This Privacy Policy

44bb reserves the right to update, amend, or replace this Privacy Policy at any time. When we make changes that are material to your rights or to the way we process your data, we will provide advance notice to registered players via the email address associated with your account or through a notice displayed prominently on the 44bb platform.

Minor or administrative updates (such as corrections to contact information or clarifications to existing wording that do not affect the substance of the policy) may be made without prior notice. In all cases, the revised Privacy Policy will display the updated effective date at the top of the document.

Your continued use of the 44bb platform following the effective date of any amendment constitutes your acknowledgement of the updated Privacy Policy. If you do not agree with the revised terms, you must stop using the platform and may request account closure via live chat before the amendment takes effect.

13 Contact & Data Requests

If you have any questions about this Privacy Policy, wish to exercise any of the data rights described in Section 9, or need to report a suspected data security incident, please contact the 44bb team through any of the following channels:

• 24/7 Live Chat: Available on every page of the 44bb platform — the fastest route to a support agent for urgent data or security matters.
• Email: [email protected] — for data rights requests, please use the subject line "Data Rights Request".
• WhatsApp (text only): +880 1800 44bb — text messages only; voice calls are not supported on this number.

When contacting 44bb regarding a data rights request, please include your registered mobile number, your account username, and a clear description of your request so that our team can verify your identity and process your request efficiently. We aim to acknowledge all data rights requests within 5 business days and to fulfil them within 30 calendar days, subject to the complexity of the request and any legal obligations that may affect our ability to comply.

Response times are based on Bangladesh Standard Time (BST, UTC+6). Our support team operates 24 hours a day, 7 days a week, including during public holidays such as Eid, Durga Puja, Victory Day (16 December), and Independence Day (26 March).